Its time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! If you've got a big idea, you need to know your rights and know how to protect them. As technology changes, intellectual property is affecting more people than ever before. Trademarks, copyright, trade secrets, rights of publicity, design patents, and utility patents are all tools that can help you protect your ideas and creations. Intellectual property experts Fred Mostert and Larry Apolzon will guide you through why, when, and how to safeguard your ideas, strengthen your rights, and maximize their value under US law. With these straightforward tips you can protect, profit, and prosper. Book jacket.