The Brain Sell
When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to ShopDownloadable Audiobook - 2015
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.
Publisher: Prince Frederick, Md. : Recorded Books ; 
Copyright Date: ℗2015
Characteristics: 1 online resource (9 hr., 26 min.) analog, Digital recording, rda data file, rda