It Takes A Tribe
Building the Tough Mudder MovementBook - 2017
The founder of Tough Mudder - the world's greatest obstacle course races - takes us inside his unconventional company and reveals the secret to exponential growth is to turn your customers into tribes. Will Dean has created not only a revolutionary business model but a true phenomenon: a true global tribe. His book reveals, among other things: why challenge, not competition, is the key to inspiring communities and how to constantly innovate to stand out in a crowded market.
Publisher: New York, New York : Portfolio / Penguin, ©2017.
Characteristics: viii, 262 pages, 8 unnumbered pages of plates :,colour illustrations, colour portraits ;,24 cm.